Exhibiting At Your First International Trade Show
Trade shows can be a great opportunity to showcase your products and services. As global trade grows though, it is important to visit your buyers in their location and make sure they are aware of your products and services. Even for experienced trade show presenters organising an international trade show can have challenges compared to a local show. Here are some tips to help you through the process.
Do some research
Whilst you have no doubt done some research into why this is the most suitable trade show for you, do some research into the best places to stay in the vicinity and how you will be able to travel to and from the show. Also look into nearby bars and restaurants that may be suitable for business meetings if you meet clients during the show that you would like to entertain that evening.
If you will need some translating assistance, it is also worth conducting some video conferencing interviews before you arrive to see if you can find a translator that is a good personality fit for yourself and the customer base.
Speak to the tradeshow organisers
Let the organiser know early that you are coming from overseas and what the best times are to contact you with any changes to the show details. Make sure they know of any black out periods where you are not going to be available due to traveling. Ask for specific dimensions for your booth and for any restrictions that could limit your exhibition hire options.
Select & on-board the exhibition hire company
Due to the challenges of transporting your exhibition material overseas, it is usually easiest to use an exhibition hire company. Speak to multiple companies and explain if you will be communicating from a different time zone (and in a non-native language) so that you can build up a plan to deal with these additional challenges. Ask to speak to previous customers who can speak directly to the quality of the materials and the set up process. Also ask the trade show organisers if they have previously worked with your exhibition hire company and if they would recommend them.
Follow up on all contacts
After the trade show follow up with your new contacts with a quick note. Be sure and leave positive reviews for any of the service providers you have had good experiences with, as you may want to use them again for future trade shows.
For more information, contact a company such as Go Hire The Event People.